Additional Orders Needed to Break Even
0
Whole additional promoted orders needed to recover contribution given up on baseline redemptions and fixed campaign costs.
1
Promotion Information
Name the promotion and define the comparison period. Use the same period for baseline order volume and campaign costs.
Enter a review date.
Baseline orders, expected additional orders, and fixed campaign costs should all use this same period.
2
Regular Order Economics
Build the normal per-order contribution before the promotion. Use revenue before sales tax and tip.
Use your own numbers. Enter variable costs that normally occur on an order. Fixed restaurant overhead is not included in this promotion comparison.
$
Enter regular order revenue greater than $0.
Before sales tax and tip.
$
Enter $0 or more.
$
Enter $0 or more.
%
Enter a percentage from 0 to 100.
$
Enter $0 or more.
Regular Variable Cost per Order—
Regular Contribution per Order—
Regular Contribution Margin—
Regular Food Cost %—
3
Promotion Offer
Define what the restaurant actually gives up or spends on each redeemed order.
BOGO or free-item offer? Choose “Set promotional order revenue” if needed, then enter the cost of the free or added item under Additional Food / Free Item Cost. If a platform funds part of the discount, enter the revenue your restaurant actually keeps.
$%
Enter a valid promotion value.
Enter the restaurant-funded percentage discount applied to the order revenue.
$
Enter $0 or more.
$
Enter $0 or more.
$
Enter $0 or more.
$
Enter $0 or more.
Promotion Revenue per Order—
Promotion Variable Cost per Order—
Promotion Contribution per Order—
Contribution Change per Redeemed Order—
4
Promotion Volume & Campaign Costs
Separate orders you likely would have received anyway from genuinely additional orders created by the promotion.
Why this matters: discounting an order that would have happened anyway gives up contribution. The calculator measures how many additional promoted orders are needed to recover that loss plus fixed campaign costs.
Enter a whole number greater than 0.
Typical orders without this promotion.
Enter a whole number from 0 up to baseline orders.
Orders you expect would have happened anyway but will now receive the offer.
Enter a whole number of 0 or more.
Leave blank if you only want the break-even requirement.
$
Enter $0 or more.
Advertising, printing, setup, or other campaign-level cost.
5
Calculate Promotion Profitability
Validate the promotion, calculate the contribution impact, and see the order lift needed to break even.
Your data stays in this browser. Entered and saved promotion data is stored locally and is not sent to an external server. Contribution is not the same as full net profit because fixed restaurant overhead is not included.
Promotion Profitability Review
Break-even order lift, per-order economics, and campaign contribution impact.
Promotion Contribution per Order$0.00Revenue less entered variable order costs.
Contribution Change per Redeemed Order$0.00Promotion contribution minus regular contribution.
Break-Even Order Lift0.0%Required additional orders ÷ baseline orders.
Entered Scenario Contribution Change—Enter expected additional orders to compare the plan.
Regular vs Promotion Order Economics
| Metric | Regular Order | Promotion Order | Change |
|---|